Documenting Your Journey

 Document, Don't Create 

If you want people to start listening to you, you have to show up. What I mean by this is there are a lot of you out there who aren't producing enough articles or videos or pieces of content to build your influence. Too many "content creators" think that they only have one at bad - they have to make the one, most beautifully created video or image or rant on Facebook. 

But what they don't realize is that their hunger to make the perfect piece of content is what's actually crippling them. It's true that if you want to be seen or heard on social media, you have to put out valuable content or a regular basis. But document. Don't create. 

In very simple terms, "documenting" versus "creating" is predicated more on practicality instead of having to think of stories or fantasy - something that's very hard for most people to do. Think about it: you can ponder the strategy behind every post and fabricate yourself into this "influencer person"... or you can just be yourself. 

Once of the biggest mistakes when creating content is trying to oversell themselves because they think thats whats going to get people's attention. I think it's much more fruitful to talk about your process than about the actual advice you "think" you should be giving them. 

Starting is the most important part and the biggest hurdle that most people are facing. They're pondering and strategizing instead of making. They're debating what's going to happen when they haven't even looked at what's in front of them. 

Publishing daily will also give you a chance to start testing your material. You'll discover what messages connect with people, which episodes get shared and which ones don't. Which messages get people to show up and comment, and which messages don't connect. It's this very process of showing up consistently and publishing that will help you refine your message, find your voice, and attract your dream customers to you.