Master The Art Of Business Strategy

  Google is a religion.

So is Apple.
So are Southwest Airlines and Walmart.

Their CEOs won't acknowledge it, but each company follows "commandments," evangelizes through social and other media, and believes passionately in its business strategy and cultural norms.

I believe in the same things, and this belief energizes my company. It helps sustain us when things are tough, and it emboldens us when things are going well.

True believers are formidable, so whatever entrepreneurial venture you create, make sure that you and your people are united by a common belief.

Without shared values, you can't sustain what you've built.

It's one thing to know who you want to be; it's another thing to mold an entire organization to a set of core beliefs that will remain in place with or without you.

"𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘴 𝘢 𝘳𝘦𝘴𝘶𝘭𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘮𝘢𝘬𝘪𝘯𝘨 𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘪𝘮𝘱𝘢𝘤𝘵 𝘭𝘢𝘴𝘵𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘢𝘣𝘴𝘦𝘯𝘤𝘦." - 𝘚𝘩𝘦𝘳𝘺𝘭 𝘚𝘢𝘯𝘥𝘣𝘦𝘳𝘨, 𝘊𝘖𝘖 𝘰𝘧 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬

The Latin root of the word "𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻" means "𝘁𝗼 𝗰𝘂𝘁 𝗼𝗳𝗳."When you make a decision, you are cut off from taking some other course of action. Now, that may sound limiting, but it's not, it's liberating. Plus, the alternative is indecision and stagnation.

It’s okay to make mistakes. It's the willingnes to examine your mistakes that will prevent you from making them again.

✧ 𝘐𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘨𝘦𝘵 𝘤𝘭𝘰𝘴𝘦𝘳 𝘵𝘰 𝘺𝘰𝘶, 𝘸𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘸𝘪𝘯?

✧ 𝘞𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘥𝘰 𝘣𝘦𝘵𝘵𝘦𝘳 𝘪𝘯 𝘭𝘪𝘧𝘦?

✧ 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘦𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺'𝘴 𝘭𝘪𝘧𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘴𝘪𝘮𝘱𝘭𝘺 𝘣𝘺 𝘵𝘩𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘰𝘧𝘧𝘦𝘳 𝘵𝘩𝘦𝘮?

✧ 𝘐𝘯 𝘸𝘩𝘢𝘵 𝘸𝘢𝘺 𝘥𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘣𝘺 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶?