Persuasion

 People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Encourage Their Dreams 

As the leader, it's vital that you first understand your clients dreams, then encourage them inside the new opportunity you are creating for them. 

Justify Their Failures

Most clients will have tried something in the past and had failed. For whatever reason, they didn't get their needs met from previous encounters. It's important that you take the blame for past failures off their shoulders and place it back onto the old opportunities they attempted in the past. This way, they will be more open to trying your new opportunity. 

Allay Their Fears

To allay is to diminish or put to rest. If you can put people's fears to rest and give them hope, they will follow you to the ends of the Earth and back again. When we are afraid, it is almost impossible to concentrate on anything else. 

Telling someone not to worry anymore won't help. You need to become someone who pays special attention to your clients fears. To learn how to work with them and talk it out until their fears subside. Offer support. Present evidence. Tell stories. 

Confirm Their Suspicions 

Your client is already suspicious of you and others in your market. They want to believe change is possible, but they're skeptical about making the leap forward. If you can confirm in story format that yo had similar fears and suspicions and. describe how you overcame them, it will bond people to you. When another person confirms something we suspect, we not only feel a surge of superiority, we feel attracted to the one who helped make the surge come about. It is a simple thing to confirm the suspicions of those who are desperate to believe them. 

Throw Rocks At Their Enemies

One big key thing to growing your following is creating an "us" vs "them" mentality within your community. Take a stand for what you believe, why you're different, and who you're collectively fighting against. Why is your movement better than the alternatives? 

Nothing bonds people like having a common enemy. 

Care... a lot

"Nobody cares how much you know until they know how much you care." - Theodore Roosevelt