The 4 Pillars of Greatness

 

Pillar 1: The Self

As Leonardo da Vinci asserted, "One can have no smaller or greater mastery than master of oneself; you will never have a greater or lesser dominion than that over yourself; the height of your success is gauged by your self-mastery, the depth of your failure by your self-abandonment. Those who cannot establish dominion over themselves will have no dominion over others." 

Pillar 2: The Story

Stories are the single most powerful weapon any leader can arm themselves with - they are the currency of humanity. Those who tell captivating, inspiring, emotional stories rule the world. Storytelling is persuading others to follow you, to buy from you, to believe in you, to trust in you, to click, to act, to hear you and to understand you. 

Pillar 3: The Philosophy

If you know someone's philosophy or beliefs, you can accurately forecast how they'll behave in any situation. Your philosophy is the set of beliefs, values, or principles that guide your behavior - they are the fundamental beliefs that underpin your actions. 

Pillar 4: The Team

The most important success factor in your work is who you choose to work with. Everything an organization produces, good or bad, originates from the minds of the members of your group of people. When you have great people bound by a great culture, the whole team becomes greater than the sum of its parts.