Sell Or Be Sold

 When I say "selling» I'm talking about anything having to do with convincing, persuading, negotiating, or just getting your way.

SELLING IS A PREREQUISITE FOR LIFE

Selling impacts every person on this planet. Your ability or inability to sell, persuade, negotiate, and convince others will affect every area of your life and will determine how well you survive.

No matter what your title or position is in life, or what your role is in a company or on a team, you will at some point have to convince others of something.

Selling is used every day by every person on this planet. No one is excluded. Selling is not just a job or a career; selling is essential to the survival and well-being of every living individual.

🔑 Key: Your ability to do well in life depends on your ability to sell others on the things in which you believe! 

You need to know how to negotiate and how to get agreement from others. The ability to get others to like you, work with you, and want to please you determines how well you will survive.

💡 The degree to which you can influence the outcome of events in your life is the determining factor of your success. 

You’re either selling something or someone is selling you. No other set of skills will better determine the likelihood of a person getting a job, much less being a success in life, than the ability to persuade, negotiate successfully, and convince others to act.

ENOUGH EXCUSES 

You have to decide that you want to start getting your way in life. 

🔌 Quit thinking that it's up to fate or the gods. It's up to you. You will have to shift your thinking to understand that your very life and every dream you have ever had depend solely on your ability to sell. If you aren't getting your way, then quit making excuses.

STUDY THE GAME 

“I began studying the whole area of selling. I started taking notes on every exchange I had with my customers. I even recorded these experiences on audio and video. I would later study the material like a football team reviews playbacks of games. I didn't know it then, but that was how I gained the ability to predict.” 

PREDICTION 

The ability to predict comes from assuming responsibility for what's going on around you and believing you can control it. You have to pay complete attention to and record encounters; then you'll start to see a finite set of patterns.

“When I started recording my phone calls and making notes of every exchange I had with customers, I immediately tapped into my ability to perceive patterns, and then I started being able to predict. It was so easy and so fast. I carried around an "obiections" notebook and wrote down every customer objection.”

🏆 Once you get some sense of possible situations that can occur, start taking notes and record everything you can. Record yourself on video so you can watch yourself. I started looking at what I said, my facial expressions, my responses, my tone, my voice, my gestures, and wow, there was so much to learn.

🔑 Key: become responsible, aware, alert, and solution-oriented

YOU DON'T LIKE IT BECAUSE YOU'RE NOT GOOD AT IT

The only reason a person doesn't like what he's doing is because he doesn't know what he's doing! 

He isn't winning, and that's because there's something that he doesn't know.