An Asset You Can Sell

 Financial Performance 

What do your margins look like? What does your revenue look like? How strong is your ability to go to market and sell your product? 

Growth Potential 

Make sure to replace yourself with someone better than you in every role 

Concentration of Revenue 

1. diversify the client acquisition

2. diversify your client base

Cash Flow 

Net Free cash flow determines your ability to finance your growth and take on debt

Recurring Revenue 

memberships and a long term vision

Unique Value Proposition 

Product, price, promotion

Strength of Team 

Hire A players only and invest in training your team